Farm Rio x Atrevido

Atrevido is a bold accessory collection that focuses on the purchase drivers of the post COVID-19 consumer; versatility, functionality, and positive impact. As the results of a personal research study state, accessories on video meetings make any outfit look new. Proving that a customer can wear their same favorite shirt and add new economical accessories for any meetings. The accessories are functional on zoom, on the go, and when back in the office. They are versatile in nature due to their ability to be mix and matched, along with the glasses having both blue light and transition lenses. The brand promotes quality over quantity by having a product that will last for years, and resonating well with the post covid consumer.

Atrevido is a collection for Farm Rio, a Brazilian women’s apparel brand. They have seen an increase in sales since the pandemic because people “wanted that happier feeling even at home”. Atrevido will open up a new market segment for Farm Rio allowing them to target current and new customers. The bright colors of the accessories will sell well both online and in- stores, and they are a fun accent to traditional workplace attire or complement the bold styles of Farm Rio. This will allow further growth in the American market (which they successfully entered 2 years ago) and the Brazilian market. Consumers are also looking to support brands with a clear message and a drive to make a positive impact on the world. Farm Rio partners with One Tree Planted donating to protecting the Amazon rainforest, showing customers the positive impact they are making on the world and creating loyal customers.

Full Case Study Slides

Submitted to the 2022 Fashion Scholarship Fund Case Study.