GAP Connected
GAP Connected is a 10 look collection created for the 2021 Fashion Scholarship Fund Case study. It features genderless garments with 3 original prints created for the Gen Z customers of GAP inc.
About Gen Z
In the last few years, Gen Z has started to become a force in the retail industry. Being an age of technology focused and socially conscious young adults, Gen Z is like no other generation. Therefore, designing and marketing for them must evolve. Gen Z consumers have grown to expect diversity and different sized models in advertisements. However, it is still difficult for them to imagine themselves in the clothing on the model. Gen Z tends to not make purchases because they wonder “what will that color look like on my skin tone” or “what will it look like in my size”. This is where online shopping falls short for Gen Z and it needs to change.
Be Bold. Be Fresh. Be You.
Inclusivity and gender fluidity are main purchase drivers for Gen Z. GAP Connected has created a gender neutral line of clothing that celebrates diversity. As a completely online brand, GAP Connected will allow customers to choose the model they would like to see the clothing on or even upload an image of themselves. This way the customer is able to see exactly what the article of clothing will look like on their skin tone and in their size.
Design Development
During the sketching process, each look was tested on multiple body shapes. This assures that the articles are flattering on every figure.
Original Prints
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Marble Palette
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Window Pane Plaid
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Comic Graphic
Full Collection
Technical Flats
Full Case Study
This project was made for the Fashion Scholarship Fund 2021 Case Study focused on creating a new product line for Gen Z.
