Hot Run
Under Armour Rookie Project Summer 2023 for Run Team
Concept
Hot Run is a female line merging performance and style. Specifically designed for high school cross country runners, it is prepared to equip young women with high-quality and performance running apparel while also bringing new silhouettes. Hot Run introduces a girly, flirty, and hot side that Under Armour Run has yet to see. It taps into current apparel trends making each garment adaptable to everyday wear. From the track to the grocery store, this line brings energy and confidence to young female athletes.
Hot Run is inspired by the trend “hot girl walk”. A “hot girl walk” is a long workout walk that young females have begun to take typically in cute sportswear outfits. By tapping into this trend, UA brings its expertise in high-performance wear to a new audience. Within this line, two new patterns are also introduced focusing on the keywords: hot, fun, and energy.
Chili Pep Print is inspired by bright, catchy graphics and introduces a youthful vibrant flare to be the bases of the apparel line. I created it by water coloring different chili peppers and then scanning them into Photoshop where I was able to edit and manipulate them into a seamless pattern and repeat.
Our next pattern in the Party Pep Print. It is shown in an orange and a blue colorway. It is inspired by confetti and the high energy that comes from parties. It was also created first with watercolor on paper and then further developed in Photoshop to create a seamless repeat.
Tech Pack & Build Out
