Stretcheez
Stretcheez rebrands hair ties by focusing on youthful energy and emphasizing the function of the product.
Hair ties are a simple technology that provides very useful effects. They are round black elastic circles that have an active young spirit. Seen worn on wrists, on keys, or ultimately up in hair, they are a product used daily. The unlimited uses and high availability make them a small inexpensive product that women could not live without.
Brand Identity Manual
A brand identity manual serves as a reference for the basic rules on the correct use of the company’s image. It describes the origin and meaning of the brand. A manual also describes the use of all components connected to the brand and their possible variations such as mark, color, size, typography, iconography, patterns, and textures associated with a brand.